So, I was walking through the mall the other day stretching my legs and I noticed every 25 feet I was being bombarded by the annoying cell phone sales people. I know these guys are trying to work hard to get commission; It is one of the reasons I avoid the mall and will not patronize these guys. I feel that if they are so hungry for sales they are willing to harass me then whats to stop them from trying to rip me off, because they don't have my best interests at heart they're just trying to make a buck. I know I am not the only one who feels this way.
Then.... of course my marketing mind kicked in. I remembered what made me such a good sales person. Whenever I was in sales role whether it be for my own business or working for a company, or for that matter everywhere I have ever worked I have always been within the top 3 sales people in the organization. How did I do it?
I noticed whenever I was in a sales role I wold watch other sales people and looked at what they did. I noticed how they all did the same things. For instance when I worked for a mortgage brokerage I noticed most of the sales people would stroll in at ten or eleven in the morning go to lunch after a bit and come back to work at two or three in the afternoon and stay til about 6 or 7. I saw this and I decided to go another way, so I made sure I was working by 8:30 and I usually left by 4 or 5. The results of this little change were astounding. I was the top sales person for the entire company my first month and consistently was in the top 3 for my tenure there. Just by working different hours. There are many reasons for this success and I will go into them another time, but the point is I went against the grain.
So, I came up with an idea for an enterprising phone salesman. This will work and even gain you repeat customers. First let all the other guys go out and harass the walkers by. I suggest having a little sign made up
that simply says this:
1) Hold sign
2) When customers walk by just smile.
3) Have cards ready!
